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Home > Articles > English > LED knowledge > 5 strategies to boost sales of the LED industry in the off-season

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5 strategies to boost sales of the LED industry in the off-season
From: The Site Author: LIGHTUP LED DateTime: 2013-8-10

Let the LED lighting industry in the off-season to boost sales of the five strategies

 
As the saying goes: "the poor make change", so that the LED lighting industry in the off-season to boost sales of the five strategies change the pass. LED lighting industry in the off-season when struck, positive changes, so that enterprises will not only be able to "talk off-season" and even could have done better than the season. We can see from the following five aspects:
 

Strategy 1: the transfer market

 
When the so-called "off-season" arrives, market shift, to find a suitable market, and sales focus shifted.
 

Strategy 2: to develop innovative channels

 
"Pareto's Law" refers to the 20% of the customers decide 80% of sales, in the lighting industry is also true. Many LED lighting companies will work focused on the total dealer or dealers and other customers on a. But a market has become saturated, branded products very difficult to have a breakthrough. Therefore, opening up new marketing channels, looking for new growth point. Such as developing two and terminal retail outlets, or to enter the second and third tier markets.
 

Strategy 3: the promotion of new products

 
Use of existing sales force and marketing network to promote some of the strong sales of new products, LED companies only picked the right product, off-season to be able to not "light."
 

Strategy 4: to increase promotional efforts

 
Key markets and sales channels for a wide marketing network all key customers increased promotional efforts. Through promotional activities to increase popularity, there are only popular financial gas; increase value-added services, stimulate consumption. In promotions, high-end products to increase promotional efforts, to improve the high-end products in the total sales volume in the possession ratio, which helps reduce cost of sales, increase sales profitability.
 

Strategy 5: make timely adjustments within the enterprise

 
Companies to complete the off-season is a good time for internal adjustment. LED enterprises should "hardware", "software" grasp the system and improve the corporate culture at the same time, organize systematic training sales personnel to increase sales staff expertise and the ability to control the market.

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